A new state-of-the art service for smaller business customers
Sensitive communications to engage new and existing employees
Support for external media coverage to attract new talent
THE CHALLENGE
To communicate plans for a new state-of-the art service for smaller business customers for an insurance intermediary. Connecting this with the existing Broking division would help meet growth ambitions, and ensure a smooth transition for both its customers and people.
THE SOLUTION
A range of communications to inform employees (those at risk and the wider population) about plans, options, timing and personal impact.
THE OUTCOME
We helped senior leaders provide clarity around the planned changes and the rationale for change including: