Over the past eighteen months, I’ve seen a massive shift around trust, visibility and timing. Research such as the annual Edelman Trust Barometer suggests that confidence in governments, NGOs and even main stream media is at an all-time low.
Conversely, with our corporations and in particular our C-suite, trust is rising.
The reason is simple – in volatile times we look to familiar voices for reassurance.
We’re told politicians have mishandled the pandemic. We’re also led to believe NGO’s have played to an agenda.
So, for eighteen months, employees have looked internally for comfort, guidance and a sense of normality. And for the most part, leaders have been stepping up to the plate.
As the spotlight on leaders has got brighter, a communicator’s time has been burned faster than ever.
We’ve worked into the night, churned out countless briefings, updates and messages from the top. All while juggling product launches, events, challenging press stories and business as usual organisational change.
In addition, we’ve reacted to daily crises related to supply chains, petrol, gas, Brexit and sustainability.
So we’ve found ourselves in the eye of the storm, admittedly a place many of us draw energy from, and a place where our external comms peers have always thrived.
The spotlight cements our reputations, builds loyalty from above and opens up opportunity. I’ve lost track of the number of clients asking me to refer ‘good comms people’ for their expanding teams, so the question is: do we grasp new opportunities with both hands now, or wait till the market is flooded with candidates seeking a change?
Recruitment expert Virginia Hicks, said:
“Nine months ago, hundreds of talented communicators were chasing interim roles and permanent role holders were so busy with Covid and juggling their priorities they were not even thinking about moving jobs.
Now many are considering career moves. They’re also being more careful in their decisions by asking themselves – does the location work for me, do I want to work five days a week, do I need another big role, are there development opportunities, is this the time to move into freelancing, am I worth more?”
So the market is the most buoyant we seen for 15 years, and reflecting a post-pandemic theme: we are back in business and there is so much that must be done. This presents a great opportunity for communicators whether interim or permanent.