Drive peer-to-peer recognition with customers at the heart
A digital, social, mobile and print campaign to create a buzz
Doubled nominations from the previous year
THE CHALLENGE
Our challenge was to encourage 5000 employees across an insurance intermediary to get involved in the 2nd annual Excellence Awards through peer-to-peer nominations to recognise colleagues who had gone the extra mile for customers.
The success of the nomination process was down to everyone – not just leaders. Timescales were extremely tight to shape and deliver a multi-media campaign.
THE SOLUTION
We developed a digital, mobile, social and print campaign including:
THE OUTCOME
The results were outstanding – with double the number of nominations from the previous year for individual and team awards, which were all high quality submissions.
